Defining your brand is important for both you and your audience.
The way that you define your brand is the right way to define your brand. There is no right way to do it.
Keep in mind that you can keep re-defining your brand throughout the process.
Defining a brand is figuring out the you in the brand & what others can mirror themselves in. It’s personalising the brand, having crediability and giving a sense of trust and that others know what they can expect from you.
They have a sense of who you are as a brand and they will know very quickly if you represent something that they are interested in.
DEFINING YOUR BRAND
Figure out what it is you are creating and what your focus is.
Are you making art, clothes, sculptures or post cards? What is the genre of your craft?
What are you contributing with? What are your strengths, your weaknesses? What is your inspiration?
What is it you want to express or change in yourself or the world?
Make a brainstorm and write down as many adjectives you can think of when you think of your product and you.
Who are you? What defines you as a person? If you could use 1-3 words to describe yourself or the way you work, which words would you choose?
If you could talk to, help or listen to someone, who would it be? Who do you look up to?
Who is your audience? What kind of people do you wish to reach/inspire/sell to?
Who is your ideal costumer? Figure out all the information that this person would have; gender, age, ethnicity, hobbies, job/education, income, friends/family, lifestyle etc.
Why did you pick this craft and this niche?
Why do you like working the way you do?
FINDING THE ESSENCE OF YOU AND YOUR BRAND
Think of an animal, sound, movement, color or smell (or all the above) that captures your brand. Even though this is very simplified it can help you to narrow down your brand into a feeling or a thing, which you can have in mind when you define your brand. You can even look through Google or magazines and find pictures that inspires you or which you find interesting, beautiful or which speaks to you in some way.
What makes you you? What is one of your qualities that is really strong or prominent? What do you remember being good at since you were little? What interested you about the world? What kind of friend are you? All of these questions, even though they might be hard to answer, will help you point you in the direction of getting a clearer idea of your brand.
So when you’ve started defining your brand (remember – it’s an ungoing process), what can you use it for?
Well, you can find a slogan or make a logo or write a short bio for your Instagram, which in a few words gives a feeling or sense of what you and your brand is about.
You can also find a picture and write a little text and put on top of the picture, to bring out both via picture and text what it is that makes your brand and you unique.
When you bring yourself into the equation you can’t help but stand out as a brand, because people will feel the mind behind, and you are unique and therefore your brand will be unique.
It’s a misconception that you need to be clear or write very few words when defining your brand. It’s not true, that people need to know exactly what you do and how you do it.
You can just as well have a few words which are poetic and speak to you or a long text which describes deeper what your message is.
I’ve used a few slogans and texts throughout my process, here are some of them:
Finding unity in the divided.
Transforming nothing into everything.
Embracing body and mind.
Crochet helps me to create a path to be intuitive and present everyday – filling my life with what drives me, calms me and lifts me up.
I’m a 29-year old woman using crochet to express my vulnerability, creativity and intuition and helping others to do the same.