Defining your brand is important for both you and your audience.
The way that you define your brand is the right way to define your brand. There is no right way to do it.
Keep in mind that you can keep re-defining your brand throughout the process.
Defining a brand is figuring out the you in the brand & what others can mirror themselves in. It’s personalising the brand, having crediability and giving a sense of trust and that others know what they can expect from you.
They have a sense of who you are as a brand and they will know very quickly if you represent something that they are interested in.
DEFINING YOUR BRAND
WHAT?
Figure out what it is you are creating and what your focus is.
Are you making art, clothes, sculptures or post cards? What is the genre of your craft?
What are you contributing with? What are your strengths, your weaknesses? What is your inspiration?
What is it you want to express or change in yourself or the world?
Make a brainstorm and write down as many adjectives you can think of when you think of your product and you.
WHO?
Who are you? What defines you as a person? If you could use 1-3 words to describe yourself or the way you work, which words would you choose?
If you could talk to, help or listen to someone, who would it be? Who do you look up to?
Who is your audience? What kind of people do you wish to reach/inspire/sell to?
Who is your ideal costumer? Figure out all the information that this person would have; gender, age, ethnicity, hobbies, job/education, income, friends/family, lifestyle etc.
WHY?
Why did you pick this craft and this niche?
Why do you like working the way you do?
FINDING THE ESSENCE OF YOU AND YOUR BRAND