Brand story & mission

My mission is healing through creativity, intuition, experimenting and being me.

A little backstory: After living a life in survival mode I starting a crochet business to support me financially so I could rest. I had to learn to slow down, embrace imperfections, see value in my being and return to creating for myself. I realised that creating is supposed to be effortless and joyful and an extention of my own unique being – not a copy of someone else.

To heal is to love myself. To love is to be (myself).

I heal by loving myself. By being myself. By going slow. By being here. By being kind to myself. Also when I make mistakes or am imperfect. Also when I do things my own way.

I want to help you find ease, self-love and comfort in slowing down with a crochet project in your hands. And to know that your simple, imperfect or freestyled creation is just as beautiful as any other.

You help me heal

I see my customers as fellow humans that help me heal. Because everytime one of you have bought a pattern, engaged with my posts or reached out to me it was like the world was saying yes to me being creative, me being myself, me finally being able to relax. I will forever be grateful for finally feeling what a life of contentment, relaxation and freedom could feel like.

I feel most like myself when I am relaxed. Emotionally regulated, have catered to my needs. Even the most basic needs as drinking when I’m thirsty, eating when I’m hungry, resting when I’m tired. Or just resting because I feel like it.

I think other recovering people pleasers, or those who’ve grown up being forced to be responsible for others while neglecting their own needs, can relate to the difficulty of learning to love yourself. It’s hard to realise, that it’s not only okay, but necessary, that we focus on our well-being, especially when we were punished for putting ourselves first. Crochet taught me the benefits of being with myself, slowing down, making something beautiful for myself or something I liked, even when others didn’t like it .

Comfortable crochet clothes is so essential to me. Dealing with a chronic skin diseases has made me understand how important comfort and freeing my skin is:

Why being a selfish crocheter can help you slow down

read blog post

more blog posts

Chunky crochet patterns to give you comfort


Creating magic

When I crochet and design, I practise to let go of the idea that I have to be or do something in particular. I give up, give in, before I even try to “do”, and in that moment, magic happens. In that moment of nothing, everything appears before me, both in physical and non-physical form.

Crochet is so benefitial for our mental health.

read article about why crochet is so good for our mental health here.

Having a crochet business has taught me to dive into my femininity. My divine, healthy feminine. No matter if you are male or female, you have both the masculine and feminine inside you and both work together in harmony.

When you have a healthy connection to your femininity it means things like:

  • being gentle and slow
  • being the “receiver” rather than the “provider”
  • being compassionate, first and foremost to yourself
  • being able to feel and allow your emotions, not escape or try to remove them
  • being creative and intuitive

How to become more mindful when crocheting:

See this video to try my 123-stitch! People have said that the repetitive counting has helped them be more present in the process.

Learning to love mistakes

Since childhood, shame and blame has followed me. Yes, I am a perfectionist and I saw mistakes where no one else did, but I also found myself rushing through the process. The stress was haunting me into my fingertips. I was never a particularly talented crocheter because I didn’t take my time, I was skipping stitches or weaving in the stitches so they became crooked, making clothes that was gaping in the wrong areas, didn’t have the drape I wanted, wrong size and shape etc. It meant so many of my patterns ended up having many mistakes, I was rushing because I never felt I could slow down and be successful. But the beauty of this process was that I learned to find solutions from the mistakes. Go for simplicity so I didn’t have to perform so much. Embrace the imperfections and say “so what?”. There is so much freedom in this realisation.

Go slow, babe.

It took me a while to understand that crochet is supposed to be slow. For years it was a stressor for me, because I relied on it to make a living. It was only when I started experiencing wrist pain that always came back, that I finally understood it.

Intuitive patterns

My feelings of never being or doing enough helped me realise I could just do it my own way, and that would be enough. That’s how I started making intuitive, freestyling patterns. Where there is room for mistakes because you realise that embracing mistakes helps you to find your own path and that way you end up with an even more unique design that becomes the blueprint of you My designs are often so simple that it’s easy to make it into your own, and I hope you do!

Freedom

Especially intuitive patterns gives you freedom to crochet without having to look at the pattern for every row. It allows you to take the crochet project with you wherever you go.

Check out The Healing Craft Series with interviews from crafters and artists about creating and healing.

Connect with your divine feminine energy with these romantic and feminine crochet patterns:

If you are sitting behind the screen wondering if you’ll ever feel seen, afraid of never being enough, hopeless for what’s to come. I hope that you will know, that even if you don’t see it, even if you don’t feel it, just the fact that you are here is making the world a better place. Your being is beautiful. And I hope you remember that you not only shine on others but that the light is illuminating you too.

A prayer

“Let me see the light” I tell myself. Let me see the light in who I am, in what I do. Even when I feel inadequate. Even when I feel I don’t belong. Even when it seems that no matter what I do it is never enough for this world. Even when I feel the world prefers me covered in mud (“don’t ever think you are strong enough to penetrate the darkness, don’t ever think you will shine enough to be seen, don’t ever think you can be loved unless you’re flawless”). Oh, let me see my light, let me see it shine so it makes me shiver, let me see it beam through my pores. Let me feel how powerful I can be. How powerful I already am. Let me feel the warmth. Let me hold myself in this light, let me love myself in this light. Let me know that I am this light.