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QUIZ: How to Define Your Brand Vibe

Choose the answer that either feels truest to your brand now or what you want your brand to represent.

This quiz is only meant for fun – quizzes always points to specific stereotypes and we all have all the “types” within us (it’s not black and white) – so this is just to get a sense of your brand’s vibe!

Farbklecks, Klat, Farve, Farvecirkel, Farveskema
Hænder, Ord, Betyder, Fingre, Farverige, Markører
Lufthavn, Transport, Kvinde, Pige, Turist, Rejser
Solnedgang, Mænd, Silhuetter, Hjælper, Hjælpende Hånd
Kamera, Iphone, Macbook Pro, Macbook, Mockup, Livsstil
Blomst, Gren, Kvist, Efterår Farve, Kronblad, Vene
Stue, Interiør Design, Møbler, Lampe, Sofa, Interiør
Læsning, Bog, Pige, Kvinde, Solskin, Sø, Roman
Spaghetti, Tomater, Basilikum, Træske, Rustik, Træbord

1: Luxury & minimalistic vibe
Your brand will probably make your customers feel a strong sense of self, independent, timeless and simple – that with few things they can get luxery and satisfaction. They will feel that they have worth and strength and a voice that deserves to be heard.

2: Bold & powerful vibe
Your brand will probably make your customers feel that they can do anything, to have fun and be open to life, to feel fearless and courageous and that they don’t need to shrink themselves. They will feel non-judging towards other people and love to explore all that life has to offer.

3: Calm & vital vibe
Your brand will probably make your customers feel vital, calm and settled and that they shouldn’t live for other’s expectations. They will feel in tune with themselves and their emotions and will find a lot of joy just being alone with themselves and their hobbies.

4: Simplistic & meaningful vibe
Your brand will probably make your customers feel content, learn to enjoy the small things in life, that a meaningful life is not doing a lot but just finding joy right now. They will that vulnerability and being your authentic self is the best thing.

5: Romantic & connecting vibe
Your brand will probably make your customers feel cared for and embraced. They will feel like you are the home and loving mother/father to come home to. They feel a sense of connection with you, themselves and the people around them, that they are part of the world you have created and your door will always be open.

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Testers wanted

I am testing one design at a time, so I will reach out to you (first come first serve) the next time I need testers!

I need the testers to:

– understand English or Danish
– follow the pattern instructions
– check spelling/typos/mistakes or things you found difficult in the process
– check that my pattern works on their measurements, as well as yarn and hook used
– be willing to take photos of the finished product that I can use on Instagram or my website

Testers will:
– get the pattern free of charge
– be able to contact me anytime during the process if help is needed
– be able to learn more about designing, construction, crochet, pattern writing/pattern testing
– have their work seen by thousands

Please read and fill out the form below to sign up to become a tester!

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Why Creating For Yourself Helps You Slow Down

Being in a rush

Sometimes I notice how I rush to get ‘somewhere’.

I am in a hurry to finish projects, because I falsely believe that my work is not good enough, so I shouldn’t take my time with it – it’s better to get it over with so I can get to the next step where I will do and be better than before.

In that state the present is never enough.

I am too hard on myself, judging myself for not doing it good enough and judging myself for rushing and not taking my time. Because I know that I am good enough, but in that moment I am out of touch with myself and the truth.

I feel behind in life and in my creations. I feel that I am not good enough and therefore I have to catch up with everything I have not yet done. I have to reach every goal I have not yet reached so I can feel good enough in the present moment. But it makes no sense as I am abandoning the present moment.

A to-do list that never ends

It feels like I’m in a race with myself. I am on negative 100 and have to rush mentally just get to zero.

It feels like having a whole list of to-do’s and everytime I cross off something 10 more things appear. And no matter how much I do, create or rush the feeling of inadequacy just becomes worse and worse.

Sometimes I find myself getting annoyed about how many ideas I have in mind because I feel like I’m out of time – that if I had create all of that I wouldn’t sleep, eat or do anything else for the rest of my life. It feels exhausting.

Enjoying the unfinished projects

Then this morning I noticed something. I noticed the dress I have been working on for weeks that I have never felt rushed with, the items that are finished yet I haven’t even woven in the ends – and I don’t care!

I don’t mind having unfinished projects and taking my time when I feel the intention to create arises from me.

I am practising telling myself:
I am enough.
I have enough.
I don’t need to do more to be okay or successful.
I don’t need the things I create.
I have and am enough right now.

Create because I want to not because I need to.
Create for myself not for others.

When my focus is outwards on the world and what I think is expected of me it will never be enough – because there will always be a need out there, there will always be expectations but it’s not my job to please others, do it the “right” way, post the right things at the right time, create the “right” things at the right time.

The need to rush comes from fear.
I get scared that I won’t be able to continue to create for a living, that what I create will not be enough to pay the bills. I always thought the worst part about having a creative job was not creating or having ideas enough but it’s the opposite. The challenge for me is to tell myself that it is enough; that I will still be able to pay my bills even if I create less.

Creating for myself

When I focus on creating for myself I feel body breathe deeper, I feel more settled, more trusting of myself and my path, because I am here now, and there is not anywhere I need to get to.

Everything happens right now, my ability to sense, create, be present, grow, find safety and slow down – nothing every happens in the future, it happens now.

Therefore I can’t rush to get somewhere because there is no “there” there. I am not rushing to get somewhere I am rushing because I falsely thing that it will make me feel less stressed, incapable and inadequate when in reality rushing makes me feel all those things.

So this is a reminder for me (and for you) to do and be right now from the intention that arises right now inside me.

Be with that. Create with that. Slow down with that.

Create for me, live for me.

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How I Measure My Body for Patterns

It’s easy to crochet after measurements, as long as you know how to take your measurements. Here I will show you where I measure for tops, bottoms and accessories.

Remember to always measure the crochet when it’s flat!

In regards to subtracting from your measurements you subtract how much the pattern states, unless you are freestyling therefore you will have to look at some of the changes you have made.

First of all: try on as you go/when it’s possible. This is the most accurate way of knowing how the garment will fit.

Generally cotton, tencel and viscose stretches more than wool, acrylic and polyester.

Things that mean you will probably have to subtract more than the pattern states:

  • using a bigger hook
  • using bigger stitches
  • having a loose crochet tension
  • if you want the garment to fit more loosely

    Things that mean you will probably have to subtract less than the pattern states:
  • using a smaller hook
  • using smaller stitches
  • using textured stitches (like shell, moss or making checkers)
  • having a tight crochet tension
  • if you want the garment to fit more tightly
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Free pattern: Jute Bag


Hook: 4 mm
Yarn: 420 grams. 2 strands of jute – these two strands counts as 1 strand of yarn.
You need 8 squares for this bag.
Stitches (US TERMS):
Slip stitch, chain, single crochet, double crochet, decreased double crochet.

3 decreases double crochet:
Yarn over, insert hook, pull yarn through, yarn over, pull through 2 loops, yarn over, insert hook, yarn over, pull yarn through, yarn over, pull through 2 loops, yarn over, insert hook, pull yarn through, yarn over, pull through 2 loops, yarn over, pull through all loops.


Round 1: Chain 4, connect to a ring with 1 slip stitch in the 1st chain, chain 2. Make 12 double crochet in the ring, finish with 1 slip stitch in the first double crochet.

Round 2: Chain 3, make 1 slip stitch in the next double crochet. Repeat and finish with 1 slip stitch in the first double crochet = 12 arches

Round 3: Make 1 slip stitch around the first arch. Chain 2. Make 3 decreased double crochet around the arch, chain 3. Make 3 decreased double crochet around the next arch.
Repeat and finish with 1 slip stitch in the first decreased double crochet.

Round 4: Chain 3. Make 1 slip stitch around the next arch, chain 3, make 1 slip stitch into the decreased double crochet. Repeat and finish with 1 slip stitch into the first decreased double crochet = 24 arches.

Round 5: Make 1 slip stitch around the first arch. Chain 2. Make 3 double crochet around the same arch, chain 3.
Skip 1 arch and make 3 double crochet around the next, chain 3, skip one and make 3 double crochet around the next. Repeat and finish with 1 slip stitch in the 1st double crochet in the beginning of the round.

Round 6: Make 1 slip stitch into the next double crochet. Chain 3, make 1 slip stitch around the next arch, chain 3, make 1 slip stitch in the 2nd double crochet, chain 3, make 1 slip stitch around the next arch.
Repeat and finish with 1 slip stitch in the first slip stitch in the beginning of the round.

Round 7: Chain 3. Make 3 single crochet around each of the next 6 arches. Chain 3. Make 3 single crochet into each of the next 6 arches, chain 3 – repeat and finish with 1 slip stitch around the first arch.

Chain 1 and break off the yarn. Leave about 25-30 cm yarn end to join the squares.


Start by making 1 side of the bag – by connecting four of the squares. Do the same with the other side. Then connect the front and back on 3 of the sides.
Sew them together by sewing through the stitches – back and forth – use only one strand of your yarn end, this way you can sew in both directions with the yarn end. Make sure to match up the corners (where you chained 3) and sew through the corners a few times.


Insert your hook in the 7th single crochet counted from the middle – make 1 slip stitch, chain 2. Make 1 double crochet in the same stitch, make 1 double crochet in the next 5 stitches, chain 2 and turn over. Make 1 double crochet in each stitch, chain 2 and turn over. Crochet back and forth until you have 20 rows or however long you want the strap to be. Break off the yarn and sew the other side to the bag. Do the same on the other side.

Remember to tag and mention @mati_denmark if you share on social media.
The pattern and product made from the pattern is for private use. May not be sold or distributed.

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Free pattern: Molly top

Pattern or finished product is for private use and may not be sold.

Video and written pattern is made as one whole, so my advice is to use both.

Download the written pattern here:
English pattern
Dansk opskrift

If you can’t donate here are some free ways to support me:
– follow/subscribe on youtube and Instagram
– save/comment/share/like my Instagram posts
– tell your friends/family about me

Thanks a lot!

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How Much to Pay Yourself

What kind of work are you doing?

You are selling physical items or actively participating in every sale that you make.

Example: custom made or ready-made products, coaching/mentoring, sponsored posts

You make the work once and then the item can be sold again and again automatically without you actively doing anything.

Example: patterns, e-books, courses, affiliate links

Is this your part time or full time job ?

There is a big difference in what you need and what you want to earn.

If this is your full time job you might both have the time and energy to focus on your job and therefore be able to make more money. But if it’s just a part time job and you don’t depend on it, you can work less (and work when you want to) and therefore you don’t need to earn that much.

If you are in-between and you want to make this your living, my advice is to keep your other job so you know that you can pay your bills – if you are able to go down in hours so you just earn what you need, then you can spend the free time you have on your own business but still be able to take it slow and do it your way.

How much to pay yourself

Penge, Card, Forretning, Kreditkort, Betale, Shopping

Money: You need/are satisfied with 175 euro per week – 700 euro per month.
Time: You want/are able to work 40 hours a week – 160 hours a month.
Your hourly rate: 175/40 = 43,75 euro

Let’s say you can make 10 active products a month.

700/10 = 70

That means that your product has to cost 70 euro.

Let’s say a passive product costs 5 euro.

700/5 = 140

That means you have to sell 140 passive items a month to earn 700 euro.

How to price your products

Option 1.
You can look at all the individual factors regarding the product and then calculate how much that is.

– How much time did you spend making the item (and how much do you want to pay yourself an hour)?
– How much money did you spend on materials?

You spent 15 hours. You pay yourself 43,75 euro per hour. The materials cost 10 euro.
15×43,75 = 656,2 + 10

666,2 euro is what the product should cost.

Option 2.
Forget about the time and money spent and instead find a fixed price for that item.


– How much time, money and energy did you spend on this product? Is this a product you made as a “test design” where you were just playing around?
– How is the quality of the product and materials? Is the work kind of slobby or is it done with a lot of effort and precision?
– If you saw this in a shop, how much would you pay for it?

What amount do you think is fair when keeping these factors in mind?

Custom made or ready-made products

In my opinion custom made and ready-made items should be priced differently as there is much more work going into custom made products.

– communicating back and forth with customer
– working with their specific measurements
– making the item in the color, material and style that the customer want
– pricing can be difficult as the item may take longer for some customers than others
– the customer doesn’t exactly know what they get before they receive the item – this can cause uncertainty and stress for both creator and customer

– the product is already made in the color, material, size that you want
– in the listing you can state all the details about the product – this way the customers knows what they get
– easy to price as you can just determine from the time, material or quality how much you think it’s worth

Setting a goal

It’s a good idea to have a goal in mind – what is your goal – how much do you want to earn and how much do you want to work? Even though it might seem unrealistic right now it’s good to have an idea about where you want to be so you can move towards that.

Final thoughts

Only you can decide what your time and effort is worth. Only you can decide what your hourly rate looks like and how many hours to work.

If you don’t want to work that much then that’s just perfect, there will always be people out there willing to pay a good price for your work. Remember to pick the customers that value you and your work.

At the same time it’s just as great to work 60 hours a week if that feels good to you!
There is no recipe on how to do it right. If you want to sell your items cheaply, then do that!

We are all different and the most important thing we can do is stay true to ourselves and what is important to us.